ANUSHA designs

The Barbie Doll creators Ruth and Elliot Handler were owners of a small toy company in Los Angeles. Ruth’s daughter Barbara used to try dressing her paper dolls with cutout clothing as they were the prominent girlie playthings in United States, in mid 20th century. This prompted them to buy a German Bild Lilli doll on their trip to Lucerne, Switzerland, which had a whole line of clothes and accessories and got it developed in Japan into a 11 ½” inches tall teenage doll, naming it after their daughter- Barbie, in February 1959. Clearly Barbie seems to have left an indelible mark on many young girls over the years, as Anusha and her friends proved, by dressing up and  putting together wardrobes for their dolls and acting like young adults.

A Barbie girl never grows out of fashion as her love of  formative years translated into studying  Fashion Designing and Merchandising in NIFT at Gandhinagar, for Anusha Kumaraswamy Schneider. Though after graduation, only after dabbling in other vocations for a few years, did she realize her love for designing clothes; it satisfied her creative urges keeping her happy and productive at all times. The  label ANUSHA formalized in 2006 when she shifted to Germany and started retailing Formal Western and Indo-Western apparel  in an upmarket area of Frankfurt. Being style and quality conscious her learning curve was to develop a line of clothing strictly adhering to easy care instructions, colour fastness, quality fabrics and embroidery, keeping in mind the lifestyle of the locals.

ANUSHA‘s  finesse and skill of the Indian craftsmen lured the Western Market by creating an excellent blend of high quality European tailoring with rich colours and embroideries on Indian fabrics, very much in tandem with international trends. Dressing up people for occasions like weddings, proms, soirees, and work etc. has become her forte. My personal favourites are the chic trench coat dress, jackets & coats made of  pure traditional textiles, peplum and lace evening & day dresses and mermaid gown with a trail as a wedding gown. You could check her creations online ANUSHA Designs or contact her on +91 9654184983 for an appointment to get your customized attire at her atelier.

Her combination of contemporary yet classic look took my fancy at the French School Mela last year in November’12. Along with the team she works hard to satisfy each customer with professionalism, quality and fit, believing “Every figure can look great! We just need to find the cut and style that suits your body shape and personality!!”  That’s how she created a niche for herself in Germany and now in India; mastering perfection resulting in word of mouth publicity.  She now thoroughly enjoys her journey, each day evolving and acclimatizing to the needs of people and seasons with Spring/Summer and Autumn/Winter collections while mingling easily in fluent German and establishing a bond with many in the diplomatic circle; coming back for personalized service suiting their style and taste.

A quote by Coco Chanel “A girl should be two things:classy and fabulous” became her label’s  USP- epitomizing feminine beauty. Today on 22nd Feb. ’13, she is showcasing her Spring/Summer 2013 at the Danish Ambassador’s residence 24, Amrita Shergill Marg, close to Khan Market between 10 am-5pm. Her dresses cost anything between Rs.6000-30,000, ideally catering to an age group of 35yrs and above. Don’t fret if you’ve missed it, visit B-89, Gulmohar Park,  on 23rd of February 2013, between 10am-5pm at Mrs. Hema Kumaraswamy’s residence to view the same.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s