Round and round the garden,
Little teddy bear,
Tickle under there!
With regular 9am-5pm jobs, Vickram and Shikha Kumar, couldn’t stop hoping for a little twist in their most obvious tales after finishing Masters in Business Administration and Human Resource Management, respectively, and landing up in the IT industry. The eagerness to dabble in something of their own plus leave a better world for the future generations, completely consumed them. After lots of research they decided to bring in the next big thing in textiles internationally- organic clothing. Dressing up the precious munchkins between 0-2yrs, became their obvious choice.
Nino Bambino’s organic baby clothes brings forth style and sustainability, adorably in classic and contemporary prints with bright colours. Their rompers, bodysuits, lap tees, pajama pants, leggings, onesie dresses, kimonos, dungarees and capes, along with accessories such as bibs, knotted hats, booties, mittens, receiving blankets, headbands, mustard seed pillows, sleeping bags etc. are all everyday clothing and very affordable. Being a step ahead their garments are dyed using metal free, formaldehyde free dyes and printing inks. The trims and accessories too are lead and nickel free. This 100% organic and eco-friendly clothing is just perfect for the baby’s sensitive skin.
Feeling this dearth in the Indian niche market, they started retailing through Ninobambino‘s own portal and other established ones like babyoye, firstcry, hoopos etc. Well that’s not all, several multi-brand outlets across India also carry these pretty somethings for the tiny tots.
As usual I had gone scouting around for a USP and figured they’re an ethical sourcing company as their co-suppliers are certified under the GOTS (Global Organic Textile Standard) where they not only follow an organic cotton processing standard but also maintain a minimum social criterion. This includes no hiring of child labour, comfortable working conditions with absolutely no form of discrimination, the right to negotiate with proper working hours, health benefits and safety provisions for the workers- basically strict adherence to global Fair Trade Practice. Nino Bambino is associated with few large mills who buy their raw cotton primarily from the organic cotton farms in Madhya Pradesh.
Here’s wishing The Kumars all the luck for exclusive Niño Bambino stores across the country and expansion into other relevant product categories; just like The Very Hungry Caterpillar’s metamorphoses into a beautiful butterfly.