Anavila Misra, a Post Graduate from NIFT, quenched her thirst for life by shifting from the corporate world to becoming a consultant for a Ministry Of Rural Development Project on Indian crafts and textiles. After successfully completing it she pursued her interest in Indian textiles independently; working with the regional weavers and artisans when “Anavila “– her true love, was born. This pure, sustainable and luxurious brand creates wallart, stoles and home decor on exquisitely handcrafted textiles; latest passion being a linen saree.
What excited you about textiles to make it a profession?Any early days influences or bent of mind towards this line?
Anavila: My early memories of design are making my own handkerchiefs, when I was as young as 7 years old. My mother taught my sister and I hemming, embroideries and knitting at a very young age. She would give us white linen or cotton fabrics and we would cut them into squares to make handkerchiefs with hemming on the edges and embroidery placements.
Being creatively inclined we loved flower decorations and arrangements out of raw wild stems and leaves. Fabric painting, stitching and decorations, all became an everyday affair, while growing up.
And then when it was time for college National Institute of Fashion Technology(NIFT), New Delhi, became my obvious choice .
What drew you to choose Linen as a material for a saree?
Anavila: I love to work with natural materials and handlooms. I have been working on the cotton silk and silk sarees in Maheshwar and Varanasi for a long time . But the desire to create a unique and contemporary saree led to extensive work on linen weaving, and after much trial and errors I was successful in launching a range of linen sarees. The beauty of these sarees is the comfort and sheer elegance which they bring once worn.
Their price points are from Rs.10,500-12500.
What is your next step for the linen saree?
Anavila: Linen Saree is a very recent work of mine. It took us pretty long to get the fall and texture for the saree drape, just right. If you see the sarees they are mostly plain while I have taken liberty with colors. For now I will concentrate on patterns and colour combinations bringing out the best one can offer, by playing with it to the hilt.
Do you support any community or environment through your business processes?
Anavila: I work very closely with the tribal women of Jharkhand and am currently trying for provide education to their children.
Where do you retail these lovely pieces ?
Anavila: I retail through stores which have similar outlook towards design and textiles as I do. Currently available at Bombay Electric in Mumbai, Amethyst in Chennai , Raintree and Cinnamon in Bangalore. Will soon be showcasing my range of sarees through two beautiful stores in Delhi, as well.
Linen is a textile made from the fibers . It is labor-intensive to manufacture it and is valued for its exceptional coolness and freshness in hot weather, due to its capacity to absorb more moisture compared to cotton. Its interesting to know that it also has natural qualities of providing protection from ultra-violet rays and bacteria.
Linen textiles appear to be some of the oldest in the world: their history goes back thousands of years. It was sometimes used as currency in ancient Egypt. The Egyptian mummies were wrapped in it because it was seen as a symbol of light and purity, and as a display of wealth. Today also linen remains an expensive textile known for its wrinkles giving it a more natural look, and making it maintenance free, while also acting as a fashion statement.
For further queries contact the designer at firstname.lastname@example.org and keep yourself updated through her Facebook page.