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He’s there in case I wandered off
He’s scared ’cause I warned
He’s scared in case I want it all
He’s scared ’cause I won

(chorus)
All in all the clock is slow
Six color pictures all in a row
Of a marigold

Song by Nirvana

These lines aptly capture the thoughts of the wearer. Nostalgia overwhelms nearly every Indian while looking at a Marigold as it reminds us of festivity and vibrancy which outshines other flowers in our environs; a truly desi  inexpensive everyday flower which is unsparingly used for honouring rituals during birth, a wedding ceremony, celebrating the victory of a neta, endless festivals all year round and the last rites of a man. For these obvious reasons Sanjay Garg, an Indian textile aficionado of an amazing brand Raw Mango, pays tribute to this traditional flower and associates it with one of the most fun-loving and casual Indian festivals Holi .

I personally am excited about his latest collection MARIGOLD  as I get to share his eclectic colours of joy with its namesake Marigold Diary. Besant (yellow), white or Sharbati, tints and hues of Genda (orange), Rani pink, cobalt blue, Tota green are highlighting the sari borders with stylized marigold spreads adorning the pallu or the entire body of the silk and Chanderi saris in matt gold and silver. Really charming and old world are the colourful satin printed or woven petticoats which can be worn under plain solid coloured saris enhancing the look of a good Chanderi. One can also see the influences of the Safavid dynasty one of the most significant ruling dynasties of Iran (1502-1722), which during the days of Shah Abbas II had links with both English and Dutch East India Companies.

Marigold mood board

All these connections cannot go unnoticed by a man who enthusiastically revives textiles and designs with a difference after his stints at Shades of India and Portico NY. In the initial years after NIFT he was chosen to work for the Ministry of Textiles ‘Cluster Development’ Scheme, with the weavers. Region’s cultural heritage became his base for the future projects as he joyfully incorporates western sensibilities with eastern styles to design saris and other pieces of clothing.

Sanjay, being exceptionally talented, also pioneered the de-gummed Chanderi for its classic appeal through the sheerness and contemporized typical Indian motifs; when draped either casually or formally by celebrities and elite it has been seen to stand out in a crowd, beautifully.

He now involves the regional communities of Bengal, Chanderi (Madhya Pradesh), Varanasi, Mashru (Gujarat) and Andhra to produce slow fashion; thoughtfully putting together their skill-set of weaving and dying with his tweaked sense of existing style and colour palette. And by doing so he also provides the artisans job opportunities as they continue their generations old vocations-ideally doing what they know best.

Raw Mango heirloom pieces are retailed at Goodearth, Ogaan, Ensemble in New Delhi; Ensemble and Goodearth in Mumbai; Collage and Goodearth in Bangalore; Goodearth and Elahe in Hyderabad and 85 Landsdowne in Kolkata.

Go fetch your colour to style from his studio at Angoori Badi, Farm No.3, Road AA, Ansal Villa, Satbadi, Chattarpur, New Delhi-74 with an appointment by calling +91 9873191816/+91 11 65026437 or emailing on rawmango@rawmango.in

RAW MANGO-12