SRI Tanabana

“India lives in its villages” a statement by Mahatma Gandhi is passionately lived by Sri Tanabana –the royal house of warp and weft; a design company of Darshana Kumari and her daughters Gitanjali Shah and Priyanjali Katoch. In 2002 they began promoting crafts by traditional craftsmen, whose families have mastered textile crafts through generations, while contributing to Indian fashion with a royal perspective without any western influences.

Darshana Kumari was born to Late Shri Ghanshyam Sinhji, an ardent Gandhian, the erstwhile royal family of Mansa, Gujarat. Her husband Thakur Kesri Singhji of Mandawa is a pioneer in Heritage Tourism. She drew a lot of inspiration from her mother Nirmala Kumari who worked for empowering women of Mansa through Bhagini Mandal, where young girls come to learn stitching. Darshana Kumari’s mother-in-law Sajjan Kumari was the first woman in Rajasthan to come out of purdah and start a block-printing unit. Several such factors made it an obvious choice for them to encourage the dying art of Gujarat state weavers and provide livelihood for the women of Mandawa.

Sri Tanabana’s quality and aesthetic sensibilities appeal to a niche segment of discerning buyers for Achkan or Sherwani, Poshak and sarees in silk, chiffon and georgette. Because of environmental concerns, no machines are used for dyeing. All fabrics are hand dyed and processed, so slight colour differences and ‘spotting’ which occurs holds true to all hand dyed products. Weaving is done by hand with the finest silk and pure zari threads. The entire family of the weaver gets absorbed during the manufacturing process – from boiling and dyeing the threads, to rolling the thread on the bobbins and finally tacking the ‘tani’ on the loom which can take upto 40 days. After which the actual weaving begins, contributing to the glorious mystique of Indian ‘handcrafted’ products.

Revealing their actual cost would kill the mystery behind a luxurious product; their product range varies ideally between Rs. 25000-75000 (being on the lower side) for woven sarees in art deco designs, ladies’ Poshaks with woven panels in the lehenga and an equally rich, kurti kaanchali (inner garment with a top) and an extremely regal Sherwani material, all of which are made of pure silver or gold plated zari. These creations can be customized according to one’s colour and design pallete keeping ideally 3 months delivering time. Sri Tanabana, a couture line is available at Ensemble and Collage stores in Bangalore.

Ethical conduct and social responsibility are Sri Tanabana’s trademark ways of doing business with its ‘Kaarigars’. By buying their product one automatically becomes a part of an ongoing movement which helps in reviving traditional textile skills while creating a conducive environment and reinstating their rightful status in the present society.

Book your appointment with the delhi-based textile revivalists on +91 9910614531 to weave your dreams of a classic royal look for the upcoming wedding season,now.

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One Comment Add yours

  1. eli says:

    Incredible points. Great arguments. Keep up the good work.

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