An Alternate to Ballet Flats

Handcrafted leather ‘juttis’- an alternate to ballet flats. Incredibly comfortable cushioned sole in vibrant prints; aptly named Fizzy Goblet as it infuses colour in our lives through the goblet shaped shoe, creating a fizz due to their creativity and ingenuity, everywhere you go.

Laksheeta Govil a graduate from Pearl Academy of Fashion Design, New Delhi, started off with her foray of quirky shoes in her final year of fashion designing. A paintbrush, acrylic paints and a pair of snow white sneakers is what she used to showcase her young and restless attitude. She honed her skill with well known Indian couture houses Narendra Kumar and Lecoanet Hemant. Later working with Puma (an International Sports wear associated with fun and fashion) helped her understand the shoe market and shape her destiny. But thanks to her R&D within the extended family, which gave them the much needed confidence, to launch Fizzy Goblet, contemporary Juttis with matching scarves in April 2013.

 Interesting fact: Her business partner Abhinav Mehra, MBA student from Mumbai  represented Fizzy Goblet on the Indian version of U.S. reality show The Apprentice, THE PITCH, and won accolades as Runners- up, grabbing eyeballs and media attention.  

These Juttis (traditional ethnic Indian Footwear) have a history dating back to the advent of Mughals in the Northern Indian subcontinent. It’s a slip-on style generally handmade and embroidered beautifully. Spot the difference between the two genders’ footwear, men are curled at the tip to represent moustaches and the women have them blunt on the tips to resemble a kiss and that’s not all; there is no left or right foot, you’re meant to choose and smartly continue with the same footing.  

Fizzy Goblet decided to do things differently with graphic elements and embellishment on unusual materials proving versatility by targeting all ages, almost all occasions and outfits. The yearning to outdo themselves each season helps them regularly come out with season and in-between capsule collections. It’s an excellent blend of Indian traditional with western contemporary; fancy accessories in these times of recession provide easy options of change. The beaus don’t feel left out as a befitting funky yet classic fashion ‘must-have’ for men (juttis & scarves) is also on their anvil, amongst many more things.

All this ranges between Rs. 1000-2200. The label also offers customization options (e.g. favours for a wedding sangeet, corporate orders for scarves) according to the event’s theme. Their online shopping  provides  juttis in European sizes between 35-40, shipping is free within India, and replaceable with another size within 10 days of receiving them, to help you find just THE perfect pair.

Good idea to follow their activities on www.facebook.com/fizzygoblet visit their website http://www.fizzygoblet.com to be a party to their colour mania and understand these low maintenance juttis better; so unlike their traditional counterparts. If you’re a shoe addict while shopping at Ogaan (Hauz Khas Village & Santushti Shopping Complex) in New Delhi and Project and Elahe in Hyderabad don’t forget to try them for an amazingly snug fit. Infact the Fizzy Goblet Jutti should compel you to pick them first and find an outfit to match later, instead of the other way round… 

 

 

 

3 Comments Add yours

  1. Sidhart Agarwal says:

    Hi,
    I have recently opened a footwear retail store in Chennai and I am very keen to bring in Delhi and Mumbai fashion here. I love the Juttis here. Something very different to the regular ballerina’s.

    Would like more information as how can I procure them to keep them in my retail store.

    1. Hi! Nice to hear you liked them. You could contact them through their fb page http://www.facebook.com/fizzygoblet or their website http://www.fizzygoblet.com.

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