Phew!!! It sure does take a lot of perseverance to tap the right labels for the blog…anyways cutting a long story short, last fortnight I managed to meet the young Tuhina Goyal of HOUSE OF TUHINA fame, at her neat and chic manufacturing unit in Noida, Uttar Pradesh.
Quizzing this Textile Fashion graduate from NID, Ahmedabad I learnt of her journey which began with a short stint in kundan and meena jewellery in Jaipur, then her love for temple jewellery while mapping the silk route of South India for Kanjeevaram saris, which led to a short course of two months in jewellery making at Central Saint Martins, London, and eventually an internship under a purist – Turkish designer Gönül Paksoy.
Having always viewed Indian craftsmanship as an embodiment of rich culture, infused with vibrancy and artistry, she had witnessed certain trends shaping up the cosmopolitan culture. Infact in the past few years traditional and contemporary designs are seen merging with defiance across all creative fields. This emergence has led to an impetus for traditional artisanal skillset, needed for preservation of classical art. But Tuhina made her niche by strictly adhering to strict global standards regarding work ethics, material and design, while exporting.
Two years ago House of Tuhina had started blending Indian craftsmanship and contemporary fashion with supreme finesse; by amalgamation of the past, present and future in timeless pieces. It’s the master artisans who engrave, carve, paint and moul with unmatched quality, achieved through focused man-hour investment, raw material that matches the concerns of even an allergy prone skin, reinforced with strength while hand crafting intricate patterns. Tuhina gives credit of her classic sensibilities to her training sought – both in London and Turkey.
The label derives its inspiration from ordinary sights on Indian roads e.g. the trimming of a roadside ‘thela’(cart), vibrant attire of a gypsy women selling iron tools and antique artwork on the doors of an ancient ‘haveli’; basically everything that breathes Indianness into wearable art. This design philosophy is fast gaining popularity far and wide, across different age groups.
House of Tuhina in a very small way is also attempting to revive special Uzbekistan Ikat – which is primarily found in museums, nowadays. Adapting to Indian needs, HOT has dupattas (and on order saris) which are one of a kind and cannot be replicated. The special Uzbek Ikat silk fabric is carefully matched with an antique Indian silk border which is rare to find (considering the length required). These dupattas are pretty versatile, as they are reversible with different borders on both sides.
HOT started with just two ladies, who had initially approached Tuhina for domestic work. Today, those two women have become cluster leaders, and now are handling around 100 females under them. It is committed to involving unemployed housewives in and around NCR, as they are unable to leave the confines of their homes due to domestic responsibilities, and yet would want to earn a living.
Beauty, what a weapon!
Modesty, what elegance!