Ayurveda is the traditional Hindu system of medicine (incorporated in Atharva Veda, the last of the four Vedas), based on the idea of balance in bodily systems which use diet, herbal treatments, and yogic breathing to keep the body fit.
As each season kicks in I generally pay a visit to the dermatologist for appropriate skin care with a good dosage of allopathic medicines. But since last winter I haven’t done so, as I’ve fallen for Pahadi Local hook, line and sinker. Their wellness products are the best for a lazy bone like me, who now enjoys a simpler daily regime with fewer things on the bathroom shelf.
God, there sure is luxury in simplicity!
Taking advantage of Thanksgiving Day today, am sharing my views about the locally sourced non-formulated wellness products from the untouched Himalayan hills. Gutti Khal-Apricot Meal Scrub and Gutti Ka Tel-Apricot Kernel Oil were the first I was introduced to, a year ago. Lately, from the traditional regional local produce, Pahadi Local has added to their cart Markalak-Mineral Rich Himalayn Clay, Pull-Lake Sediment Detox Salt and Akhrot Ka Tel-Walnut Oil, Sheesham Ri Mao-Rosewood Honey, Pushpa Ri Mao-Multifloral Honey and Kehuwa-Kangra Leaf Cut Tea for a natural and balanced living.
The seed of this enterprise was sown when Jessica Jayne – the founder, (Mumbai based) resided in Shimla, Himachal Pradesh, for 3 yrs. There she came across the goodness of apricot kernel oil which is similar to almond or peach oil. This cold-pressed oil is rich in antioxidants and vitamins A, E & C. Its deep nutty scent and density are very light, leaving the skin soft in winters. While Khal or the apricot scrub in powder form, is from its residue (after the oil is extracted) which further makes them coveted for being zero-waste items, with minimum carbon footprint.
On knowing that, I’ve recently also started using Pull and Markalak, their latest beauty launches. Both suit a combination skin for someone in her early forties. At this age less sebum production makes our waxy, protective outer coating of the skin more vulnerable to environmental conditions and smoky environments.
After viewing their entire array of goods, it is pretty evident that Pahadi Local recognizes climate change and pollution as their biggest challenge in the present day scenario. So, are busy incorporating nature’s bounty, as preached in Ayurveda, to a combination of both dietary and beauty fixits for the discerning. Jessica tells me, there are lots more goodies which shall be come into the market slowly and steadily, but not without much fanfare and R&D.
When further questioned, she emphatically spoke about their deep respect and sensitivity for the supply chain, which is given priority over demand. Every product is born out of a social responsibility and is ethically sourced. Pahadi Empower, their social initiative commits 5% of their profits for the region’s development, education of children and livelihood of the locals. Fair Pricing too is integrated for the existential market which defines them as a genuine and sustainable luxury brand.
People will stare, make it worth their while.