A nomadic lifestyle and simple living is aspirational for many, especially if it includes attributes such as openness, curiosity and meaningfulness…and the ‘Luxe’ quotient in it is the time well spent in discovering and exploring ideas.
Aditi Dhar, a Kashmiri, the designer of Vitasta (her middle name is also the Sanskrit word for river Jhelum, in Kashmir) is inspired by women who are freethinkers… with a strong sense of self, holding cosmopolitan views.
Her current collection’s ideology rests on tribal elements such as punch work, raw finishes and simplicity in style. With an eye for detail, quirky, softer colors and prints have made their way into the inner pockets, key fob’s and extra pouches to make our lives easier. Having chosen the yummy Tomatino Red from spring-summer ’17, she happily punctuates a palette of neutrals in newly tumbled calf leather imported from Spain. But the real showstopper I’d say is the new mini bucket bag in vermilion red, which is a must-have accessory this Valentine; as by carrying it from work to play one lays an emphasis on a everyday luxury.
Noticed how every detail which is handmade, adds to its beauty and is only achieved by dexterous human hands after under-going a sublime process. This most definitely elevates the ordinary with love and care for moi!
The young fashion architect, is a graduate of National Institute of Design, Ahmedabad, who began her vocational life with Mexx International,Holland and then worked with some of the top lifestyle brands of India including Hidesign and Wills lifestyle. As an insider of the industry she noticed a void for homegrown modern accessories that stood true to the word contemporary – a combination of good quality and functionality at an attainable price. So, in 2011, she launched her eponymous label VITASTA, .
Since then, as an accessory designer, Aditi has collaborated with a number of fashion designers such as Nishka Lulla, DRVV, and Suket Dhir for their runway shows. Have seen the label evolve with Indian colours, craftsmanship juxtaposed with fashionable functional shapes and the materials doing justice to the designs.
In October 2015, Vitasta was selected to be a part of FDCI x ELLE First Cut Designer’s runway show at Amazon Fashion Week SS16. In November next year, it was announced as the winner for The Vogue India Fashion Fund 2016 from the Accessories segment.
Viewing her accolades, I’m keeping my fingers crossed. Methinks with some more spunk in her designs she will be able to create a niche in the international fashion and luxury markets, too. That’s why when in doubt I’d wear Vitasta‘s IT handbag coz even if I can’t buy love, I can atleast buy handmade!