Noticing closely I realized how Sneha Arora – a 33 yrs old Kolkata based designer was treading carefully on the middle path chosen between modernism and post-modernism. She derived pleasure from technological positivity and traditional expertise. Her fetish for both hand and powerloom textiles were cleverly juxtaposed with digital printing and hand-embroidery to avoid being too predictive.
So we connected, as I wanted to know more about her clothing line and other things that mattered-
Her childhood memories: Was a studious kid. Had planned to sit for medical entrance, instead randomly took an entrance exam for NIFT and got through their Fashion Design program, Kolkata.
Her creative influences/memories: Through childhood she excitedly made cards on special occasions for both friends and family. Her elder sister is an interior designer.
“Visual imagery is what I carried forward from Madura where I had designed tee shirts. Bougainvillea and Rhododendron are my favourite flowers. And the use of khadi is for its textured feel further aggrandized with thread and French Knot embroidery.”
– Sneha Arora