Noticing closely I realized  how Sneha Arora a 33 yrs old Kolkata based designer was treading carefully on the middle path chosen between modernism and post-modernism. She derived pleasure from technological positivity and traditional expertise. Her fetish for both hand and powerloom textiles were cleverly juxtaposed with digital printing and hand-embroidery to avoid being too predictive. 

So we connected, as I wanted to know more about her clothing line and other things that mattered-

Her childhood memories: Was a studious kid. Had planned to sit for medical entrance, instead randomly took an entrance exam for NIFT and got through their Fashion Design program, Kolkata.

Her creative influences/memories: Through childhood she excitedly made cards on special occasions for both friends and family. Her elder sister is an interior designer.

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“Visual imagery is what I carried forward from Madura where I had designed tee shirts. Bougainvillea and Rhododendron are my favourite flowers. And the use of khadi is for its textured feel further aggrandized with thread and French Knot embroidery.”

– Sneha Arora

Thereafter: Worked for 3 yrs at Madura Garments, Bangalore as an Assistant Designer. Got bored with a corporate life so launched her own label – SnehaArora in 2012.

Fabrics making this collection: Linens, Cottons, Handwoven Cottons, Handwoven Linens, Pure silks  and Cotton x Silk

Techniques she is trying to make her own: Digital printing and hand embroidery.

Inspiration: Everyday things and events. Escape SS18 is about getting lost and finding your soul. Skipping the rat race and carving your own niche with easy breezy summer essentials like dresses / dress with pants / tops / blouses / trousers and wrap skirts.

Muse: Independent, strong woman who chooses to express herself or create an individuality.

Interests other than work: At present reading Rich Dad Poor Dad (1997 book written by Robert Kiyosaki and Sharon Lechter). And spending enough time playing with my pug -Fido.

Aim as a fashion designer: To build a great vocabulary of dressmaking and be known as THE best dress-maker in the world.

Favourite designers:

Chloe – (methinks coz it typifies French femininity)

Lanvin– (methinks for its edgy yet refined dresses defining the french attitude)

Hermes– (methinks for its distinctively modernist french prints in sprightly colours)

Etro– (methinks coz it has characteristic Italian prints with a very Tunisian colour palate)

Back home…Summer House & Rajesh Pratap for structured outfits

Advice to a ‘somebody’:

Avoid the rush of doing something new everyday.

Enjoy fabrics till they are soft and weathered.

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http://www.snehaarora.com/

http://www.facebook.com/SnehaAroraApparel/

http://www.instagram.com/snehaarora08/