As promised, through the month I am going talk shop about niche brands that one needs to pick up during their summer travels. The caveat here is for clients who like ubiquitous high-street and global luxury brands …….less is more!
In the coming month I am going to try and list niche coveted brands in other countries which many of us would be visiting during our summer holidays. They’d be ‘must-haves’ if you like to keep a low profile, yet be wearing the best. Don’t waste your time if you like bling or enjoy logomania. And who better to begin with than Her Royal Highness, The Duchess of Sussex, after BOF talked about her becoming unarguably the most powerful fashion influencer in the world, by default, after marrying Harry.
In high summer, Edward Abbey‘s excerpt from Postcards from Ed: Dispatches and Salvos from an American Iconoclast “The weather here is windy, balmy, sometimes wet. Desert springtime, with flowers popping up all over the place, trees leafing out, streams gushing down from the mountains. Great time of year for hiking, camping, exploring, sleeping under the new moon and the old stars ” reminded the fashion aficionado in me of a subtle play with opaque and translucent fabrics. Herein, Sahil Kochhar‘s Chanderi and Organza in pristine ivory, champagne rose and cashmere blue have scalloped hems. Ethereally ornamented with silk floss embroidery they are neatly finished with a serrated edging; making way for an apparition to come alive.
His previous two seasons easily managed to transport one from the Bugyals of Uttarakhand to the exotic Jungles of India with a signature technique Shola pith craft from West Bengal – 3D applique work.
Graduated from National Institute of Fashion Technology, New Delhi in 2006 he won the Most Creative Collection Award and the Best Academic Performance for the program, too. Thereafter at Rohit Bal‘s he assisted in designing for about 6 years. Eventually in 2013 he launched his own namesake label. Two years later, in 2015, was encouraged on receiving the Grazia Young Fashion Award, Elle Graduate Award and nominated by Stardust Awards for the Best Costume Design category. This winning spree continued when the talent moved a notch higher in 2016, nominated from India for the regional round of the International Woolmark Prize 2016.
Acknowledged by the Indian fashion industry beginning this year, he was announced the winner of the AZA Fashion’s Next 2018 Business Program at the Amazon Fashion Week. It offers him the much needed mentorship in retail business for a year with immense exposure at a nascent stage of his career. Rewinding his last six years we’ve seen different appliques, fabrics, designs and thread embroideries being re-fashioned. So, I thought it best to ask Sahil few pertinent questions.
Itō, Ito, Itou, Itoh or Itoo (written: 伊藤) might be the sixth most common Japanese surname but now is the name of a Delhi based menswear label owned by Amit Babbar, which also means a yarn or thread in their lingo. Its aesthetics are an aftermath of his luxurious globetrotting trips during childhood which left an indelible mark in the cerebral cortex.
Listening to him a quote by Muhammad Ali “He who is not courageous enough to take risks will accomplish nothing in life” kept ringing in my ears. As a lad he started his design journey with a Fashion Design course from Wigan & Leigh New Delhi. Thereafter became an entrepreneur at 21 itself. Now for nearly a decade and a half he has been exporting to the likes of Maison de soil, Mando and United Arrows in the Japanese archipelago.