Anti-fashion menswear for X, Y, Zee generations

Itō, Ito, Itou, Itoh or Itoo (written: 伊藤) might be the sixth most common Japanese surname but now is the name of a Delhi based menswear label owned by Amit Babbar, which also means a yarn or thread in their lingo. Its aesthetics are an aftermath of his luxurious globetrotting trips during childhood which left an indelible mark…