Like any other active wear fan I keep a look out for more advanced active or yoga wear. Today being International Yoga Day I am jotting down two noteworthy new entrants in Britain. And this post is specially for the holidayers busy doing their last minute shopping in London.
If you like to take yourself seriously NVC Athletica, launched this year, is it for you. Created to provide ethical, luxurious activewear for women it uses high quality fabrics which enables long-standing wear through the most challenging workouts or daily lives.
Conscious about the textile or fashion industry being one of the biggest polluters in the world the company carefully hand-picks manufacturing partners that go above and beyond the required ethical and environmental protocols. Having just begun selling it might be a tiny collection yet covers the basics astutely.
And this one is flirtatious – Fillipa K’s (one of Sweden’s leading fashion brands started in 1993) soft sport line which also started trending in May this year. Their’s is a versatile collection of sportswear, travel and leisurewear, and beachwear capturing the timeless Scandinavian elegance. It easily merges function with comfort without compromising on style.
The founders Filippa Knutsson and Patrik Kihlborg wanted to design trendy, independent collections with substance and truth which addresses the needs of a fashion conscious sporty woman who prioritizes ‘me time’. So most of it is constructed with high-tech microfiber for a quick drying effect, as it helps in comfortable movement. Its racerback tank tops, some strappy numbers, yoga leggings, shorts, light jackets and other accessories are all fashion to function monochrome subtle ensembles.
The point to be noted is that last year before launching Filippa K tied up with – LTP, in Lithuania, a Blue sign certified manufacturing company, for soft sport. This means it follows sustainable textile production, by eliminating harmful substances from the beginning and controlling standards for an environmentally friendly and safe production. Also being technically advanced it can provide laser cutting, ultrasonic, taping, bonding etc. which are important differentiating factors when every second counts.