Guilt-free minimalist fashion

This week too I’m picking the textile city Ahmedabad, for shopping. Hetal Shrivastav‘s Craftmark certified clothing label Raasleela seems to have hit the mark. This under-the-radar 100% handstictched minimalist uses age-old hand sewing techniques to restore our love for vintage and versatility. One benefits from wearing cotton which is ideal for our scorching heat and muggy…

The Chamar Project

Wearing his OBC badge proudly is Sudheer Rajbhar, who as per Indian media is successfully breaking the glass ceiling in the snooty art and design world. Looking beyond his caste story  is equality of status through work. One is drawn to his skill and out-of-the-box business model as forces to reckon with. This brand of minimalist…

Wearing the mundane as quirky miniatures

The mountains are calling and I must go… for their flora and fauna, clear skies and the relaxed light air sans any pollution – my sanity depends on it! It struck me when I came across LAÏTEworks (spelt as light-works) by Saurabh Banka. Couldn’t stop admiring his quirky embroidered miniatures of the mundane strewn on stoles, shirts and…

Ethics+Aesthetics=Sustainable fashion

  Joli was initially a collaborative effort of two close friends who were also designers – Jonas and Lili. It began from the apartment they shared in New Delhi. After drawing sketches and sourcing fabric for months, the duo decided to give up their full time jobs to set it up in 2010. An urban line of…

Romancing the Kashmiri shawl

Preferring hot beverages like coffee, Hot Toddy and kehwa, curled up in bed throughout my new year break I was engrossed reading a coffee table book The Romance of the Cashmere Shawl by Monique Levi-Strauss lent by Shameem Abdulla (a dealer of beautiful and authentic shawls, upholstery, carpets, walnut wood furniture and papier-mâché from Kashmir in Delhi).

Buttoned up sophistication

Kesya  is a word derived from kesariya by Divya Shekhawat and Shivangani Singh meaning Saffron is one of the costliest spices in the world, used for seasoning and colouring. But there is a deeper connotation to it which means your darling or the only person you care about the most in this world by calling him “saffron beloved” in Northwestern Indian villages of Punjab, Himachal, UP, Kashmir…

Sanjukta and her gamcchas

Happy in her own skin, this young maverick designer Sanjukta and her young eponymous brand- Sanjukta inspires me to look no further!

2015:thesareefestival

This year, Red Earth’s Saree festival seems to be making a lot of noise about the whole nine yards and its ‘avatars’. As I grow older the drape’s hypnotic spell has me happily dreaming of a whole new wardrobe filled with different styles of sarees for all occasions just like my mother’s; who lived in it 24×7…

Noida’s discerning Indian store

As a marketing consultant for upcoming brands I had approached Indian August initially to retail a brand. After visiting the store I decided to feature it, as it proudly spelt ‘Made in India’ in everything it displayed; creating a well required niche for itself in Delhi’s satellite town- Noida.