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Marigold Diary

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clothing accessories

2 active wear brands you most certainly should check out, when in London

Like any other active wear fan I keep a look out for more advanced active or yoga wear. Today being International Yoga Day I am jotting down two noteworthy new entrants in Britain. And this post is specially for the holidayers busy doing their last minute shopping in London.

NVC Athelitica

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If you like to take yourself seriously NVC Athletica, launched this year, is it for you. Created to provide ethical, luxurious activewear for women it uses high quality fabrics which enables long-standing wear through the most challenging workouts or daily lives.

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Wearing the mundane as quirky miniatures

The mountains are calling and I must go… for their flora and fauna, clear skies and the relaxed light air sans any pollution – my sanity depends on it! It struck me when I came across LAÏTEworks (spelt as light-works) by Saurabh Banka. Couldn’t stop admiring his quirky embroidered miniatures of the mundane strewn on stoles, shirts and pouches projecting a nonchalant playful attitude. 

His

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Bankas’s design background: I graduated from NIFT, New Delhi in 2007. And started working with Rajesh Pratap Singh. In 2008, I moved to Paris and studied Masters in Fashion Design from IFM (Institut Français de la Mode). Following that, I took up a job as an Embroidery Designer for a French label Rue du Mail by Martine Sitbon. And in 2016, I moved to India to start my own brand LAÏTEworks.

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Ethics+Aesthetics=Sustainable fashion

Choti Bag and Medium Clutch

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Choti Bag and Chindi Clutch

 

Joli was initially a collaborative effort of two close friends who were also designers – Jonas and Lili. It began from the apartment they shared in New Delhi. After drawing sketches and sourcing fabric for months, the duo decided to give up their full time jobs to set it up in 2010.

An urban line of unisex utilitarian accessories celebrated the soul of modern India. For over 3 yrs. their lines ranged from printed tote bags made of canvas, to weekend bags of fine leather, market bags of lungi fabrics, men’s shirts, colorful key rings, and more….all under the guiding ethos of their logo “Proudly made in India”.

In 2013, Jonas left to further his career while Lili took complete charge of Joli. (The name is a combination of both Jonas and Lili, which also means ‘pretty’ in french)  Since then, the accessory label has seen a sea-change. With a changed identity into something feminine, the label now also focuses on incorporating Indian crafts and recyclable materials.

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Romancing the Kashmiri shawl

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Preferring hot beverages like coffee, Hot Toddy and kehwa, curled up in bed throughout my new year break I was engrossed reading a coffee table book The Romance of the Cashmere Shawl by Monique Levi-Strauss lent by Shameem Abdulla (a dealer of beautiful and authentic shawls, upholstery, carpets, walnut wood furniture and papier-mâché from Kashmir in Delhi).

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Buttoned up sophistication

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Kesya  is a word derived from kesariya by Divya Shekhawat and Shivangani Singh meaning Saffron is one of the costliest spices in the world, used for seasoning and colouring. But there is a deeper connotation to it which means your darling or the only person you care about the most in this world by calling him “saffron beloved” in Northwestern Indian villages of Punjab, Himachal, UP, Kashmir and Rajasthan; makes it all the more desirable.
So with marriages and more parties just around the corner, their simple yet elegant tuxedo/achkan buttons and cufflinks made of sterling silver – hand painted and enameled, fits my bill for an androgynous ensemble. And super excited me decided to share our tete-a-tete being a fan of vintage inspired dressing.

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Sanjukta and her gamcchas

Happy in her own skin, this young maverick designer Sanjukta and her young eponymous brand- Sanjukta inspires me to look no further!

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2015:thesareefestival

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This year, Red Earth’s Saree festival seems to be making a lot of noise about the whole nine yards and its ‘avatars’. As I grow older the drape’s hypnotic spell has me happily dreaming of a whole new wardrobe filled with different styles of sarees for all occasions just like my mother’s; who lived in it 24×7 till sometime ago.

But for now the person I’m looking out for is  Himanshu – the saree man and the curator of this festival, who can easily put any woman to shame walking effortlessly in his second skin. Here, I’d like to share with you his passion in regards to a Saree festival from 2nd-4th May’15, at Alliance Francaise, New Delhi,  in its second year.

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Noida’s discerning Indian store

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As a marketing consultant for upcoming brands I had approached Indian August initially to retail a brand. After visiting the store I decided to feature it, as it proudly spelt ‘Made in India’ in everything it displayed; creating a well required niche for itself in Delhi’s satellite town- Noida.

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Follow that dream………….

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“Life comes out of chaos”statement made by Axelle reminded me of my exciting journey of finding niche labels….. generally of one leading to the other…. feels like a never-ending treasure hunt. Last year I arrived at a private sale, in which a fabulous children’s label Loulou des Indes was exhibiting (had featured them earlier) and thought it best to follow their trail for similar indie chic brands. That’s where I discovered this primarily leather crafted label Chandernagor– a name inspired by the French colony, now a quiet suburb of Kolkata, West Bengal, which was earlier known for its clean wide roads and elegant houses along the Hoogly river. Being French, Axelle Decamps and Noelline Besson(Indian origin) zeroed in on this very poetic name as it suited the sensibilities of the Europeans who fancy the exotic treasures coming from India.

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