Noida’s discerning Indian store

As a marketing consultant for upcoming brands I had approached Indian August initially to retail a brand. After visiting the store I decided to feature it, as it proudly spelt ‘Made in India’ in everything it displayed; creating a well required niche for itself in Delhi’s satellite town- Noida.

Follow that dream………….

“Life comes out of chaos” a statement made by Axelle reminded me of my exciting journey of finding niche labels….. generally of one leading to the other…. feels like a never-ending treasure hunt. Last year I arrived at a private sale, in which a fabulous children’s label Loulou des Indes was exhibiting (had featured them earlier)…

Symetree in design

One day while sauntering through one of the costliest high end streets of the world, enjoying the cosmopolitan crowd  amidst the affluent or bureaucratic part of Delhi which is speckled with colonial and Mughal architecture,  I came across an old moneyed Marwari group’s jewellery and vintage retail space. Symetree‘s flagship store location at Khan Market, compliments the…