Don’t know what to term this unfortunate situation as …evolution or extermination? From Sunder Nagri to the neighbouring towns of Delhi, Ashita Singhal of Paiwand – a fresh fashion design graduate combed for weavers late last year and realized that the community was on the brink of extinction. Their derelict units brought tears to her eyes. She sat there listening to the sordid stories of their existence. They were willing to do anything to survive. Rs.80 was the meager income they earned despite weaving a good amount everyday.
Their plight strengthened her resolve to provide dignity of labour to many such weavers who knew no other craft to earn a living. Her up-cycling fabric venture was actually a final year post-graduation project. She won the 2018 the Global James McGuire Business Plan Competition for sustainable fashion waste management. In it, upcycle textile waste from fashion designers is turned into designer fabric. With a grant of 25k US dollars an ambitious business was set up.
The 24 year old budding designer does realize being ethical is difficult for the final product cost goes up but it is the need of the hour. And agrees to rampant green washing being done in the name of sustainability by many in her industry. But speaks of it as a long-term structural shift with the goal of reducing environmental and resource consumption for the sake of our future generations.