As a marketing consultant for upcoming brands I had approached Indian August initially to retail a brand. After visiting the store I decided to feature it, as it proudly spelt ‘Made in India’ in everything it displayed; creating a well required niche for itself in Delhi’s satellite town- Noida.
A Fashionable boudoir presents Jonas G. – men’s natty clothing line,
on Wednesday 29th May, 2013.
Jonas is French, born and brought up in the picturesque southern France region. At the age of 20, while still studying Textile and Surface Design at the reputed La Martinière-Diderot College in Lyon, he travelled to Delhi to learn first-hand about Indian embroidery techniques. During this time, he spent three months in a small workshop, sitting and working beside master craftsmen who were handcrafting extraordinary pieces of jewelled embroidery for luxury Indian fashion labels.
I know a bank where on the Wild Thyme blows
Where Oxlips and Nodding Violet grows
Quite Over Canopied with Luscious Woodbine
With Sweet Musk Roses, and with Elegantine
There sleeps Titania, Sometime of the night
Lull’d in these flowers with Dances and Delight