Marigold Diary



Indigenously crafted clothing

A long yet conscious supply chain handcrafts its produts with care…….

Indigene a girl next door label is thriving on its simplicity in separates. It tacitly agrees with my summer essential requirements in khadi and linen; gives more room to experiment with accessories to easily live with a capsule wardrobe. So here I am sharing details of a design and clothing company that mediates between the artisans, craftsmen and conscientious buyers.

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Symetree in design

nawalgarh collection

One day while sauntering through one of the costliest high end streets of the world, enjoying the cosmopolitan crowd  amidst the affluent or bureaucratic part of Delhi which is speckled with colonial and Mughal architecture,  I came across an old moneyed Marwari group’s jewellery and vintage retail space. Symetree‘s flagship store location at Khan Market, compliments the brand’s proportional mix of luxury and creativity nostalgically for many connoisseurs.

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Kishmish treats with natural textiles

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Bohemian-chic Jewellery inspired by Poetry


Jushmi Barooah, a young lass from Golaghat, Assam, loves to talk about her jewellery label Caitanya celebrating each day and it’s playfulness. The idea is make the simplest things look ‘Extraordinary’ , as people immersed in creativity always view everything subjectively. She studied fashion design at NIFT and further garnered more knowledge and individuality from The Chelsea College of Art and Design, London. Travelling, photography, Alice in Wonderland and spaces, poetry and thriving on creative minds are some of her hobbies which have translated into moods, themes and designs of her jewellery.

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ekà ‘made in india’ women’s wear label

“The only real elegance is in the mind; if you’ve got that, the rest really comes from it.”

— Diana Vreeland

ekà ( ek in sanskrit ) means one; collectively master craftsmen i.e. weavers, dyers, block makers, embroiders and textile printers help in creating a discerning woman’s clothing using traditional textile techniques. Like all hand crafted textiles the label’s fuss is about the finest counts of khadi, indigo dyes, unique block prints like ‘Saudagiri’ and ‘Agrakh’, layered handmade indigo dyed voiles with ‘kantha’, luxurious light weight cottons in random shapes, suited for a sombre and individualistic fashion statement. Woven linen, khadi or wool in colour monotones are given little detailing without taking away from the natural characteristics of these fabrics.

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