Today I’m sharing two stories which are sides of the same coin – one of Abida Halstenberg from Berkeley Square, London who is the founder of Samaya which has creams, cleansers, oils and supplements for the skin and hair.
She grew up in Hyderabad, south of India, but her folks belonged to the North, in Uttar Pradesh. She remembers her maternal grandmother from Oudh only prescribing natural or Ayurvedic remedies for any ailment or beauty treatment. From the age of six or seven she found herself inclined towards mixing face packs with Ayurvedic ingredients. After moving abroad life got busier so she looked for off-the-shelf products that were not just natural or Ayurvedic but also easy and pleasant to use. Uninterested with those in the market, she began building her own line based on the knowledge imparted by her grandmother and extended family (whom she had grown up with), while studying the rest.