I was forwarded an invite of this store launch by a friend who actually wanted me to go for a promotional activity of another brand at this venue; since he knew of my never-ending quest for unique things and techniques which should be brought to light with much reverence I pushed myself to trek across town. Also my younger sister who shares my passion had recommended me to visit it much earlier when it was located some place else. Even though the ride into the village is something that one needs to get used to, but the Holi brunch at Serendipity calmed my nerves allowing me to soak in the different yet similar sensibilities with the displayed merchandise, on a sunday afternoon.
Anavila Misra, a Post Graduate from NIFT, quenched her thirst for life by shifting from the corporate world to becoming a consultant for a Ministry Of Rural Development Project on Indian crafts and textiles. After successfully completing it she pursued her interest in Indian textiles independently; working with the regional weavers and artisans when “Anavila “– her true love, was born. This pure, sustainable and luxurious brand creates wallart, stoles and home decor on exquisitely handcrafted textiles; latest passion being a linen saree.