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Noelline BESSON

Wear Good, Do Good and Feel Good

 

Sometimes you need to step outside, get some air, and remind yourself of who you are, and who you want to be…. so breathe easyyyyy!!!! Follow your normcore style of lounging around in tees, pants or leggings made of 100% natural modal (premium quality) or 100% organic cotton (as I work from home) if you deem it fit. Catchword phrases like ‘breathe you are alive’, ‘yoga is my contribution to peace’, ‘I’m full of love’ and ‘I know how to do headstand’ on Yes Oui Care organic clothing drew the spiritually inclined and conscientious side of ‘me’.

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Follow that dream………….

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“Life comes out of chaos”statement made by Axelle reminded me of my exciting journey of finding niche labels….. generally of one leading to the other…. feels like a never-ending treasure hunt. Last year I arrived at a private sale, in which a fabulous children’s label Loulou des Indes was exhibiting (had featured them earlier) and thought it best to follow their trail for similar indie chic brands. That’s where I discovered this primarily leather crafted label Chandernagor– a name inspired by the French colony, now a quiet suburb of Kolkata, West Bengal, which was earlier known for its clean wide roads and elegant houses along the Hoogly river. Being French, Axelle Decamps and Noelline Besson(Indian origin) zeroed in on this very poetic name as it suited the sensibilities of the Europeans who fancy the exotic treasures coming from India.

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Tee shirts with a conscience

Continue reading “Tee shirts with a conscience”

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