Guilt-free minimalist fashion

This week too I’m picking the textile city Ahmedabad, for shopping. Hetal Shrivastav‘s Craftmark certified clothing label Raasleela seems to have hit the mark. This under-the-radar 100% handstictched minimalist uses age-old hand sewing techniques to restore our love for vintage and versatility. One benefits from wearing cotton which is ideal for our scorching heat and muggy…

Experiments made her better…

If you are fashion forward you sure would have noticed Rimzim Dadu, a young Indian designer in her early thirties. She started off with her own label right after finishing a Fashion Design course from Pearl Academy, Delhi, in 2006. Her sparsely, brightly lit pale yellow basement studio is nestled in the bustling industrial Sector-2,…

My colonial hangover

As promised, through the month I am going talk shop about niche brands that one needs to pick up during their summer travels. The caveat here is for clients who like ubiquitous high-street and global luxury brands …….less is more!

Indian jungles re-fashioned with Bengali Sholapith craft

In high summer, Edward Abbey‘s excerpt from Postcards from Ed: Dispatches and Salvos from an American Iconoclast “The weather here is windy, balmy, sometimes wet. Desert springtime, with flowers popping up all over the place, trees leafing out, streams gushing down from the mountains. Great time of year for hiking, camping, exploring, sleeping under the new moon…

Escaping this summer with feminine digital prints and flirty hand-embroidery

Noticing closely I realized  how Sneha Arora – a 33 yrs old Kolkata based designer was treading carefully on the middle path chosen between modernism and post-modernism. She derived pleasure from technological positivity and traditional expertise. Her fetish for both hand and powerloom textiles were cleverly juxtaposed with digital printing and hand-embroidery to avoid being too predictive.  So…

Empowerment….. an uplifting fashion

Few weeks ago I received an email of Fayakun Design Studio‘s  latest collection ‘Sufaid’– true to its name the straight simple lines are constructed in pure white cotton from a particular loom in West Bengal, with hints of lime coloured cotton procured from Dastkaar Andhra which gives an ethereal look. With a quest for more apt clothing…

Wear Good, Do Good and Feel Good

  Sometimes you need to step outside, get some air, and remind yourself of who you are, and who you want to be…. so breathe easyyyyy!!!! Follow your normcore style of lounging around in tees, pants or leggings made of 100% natural modal (premium quality) or 100% organic cotton (as I work from home) if you deem…