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Marigold Diary

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womenswear

Experiments made her better…

If you are fashion forward you sure would have noticed Rimzim Dadu, a young Indian designer in her early thirties. She started off with her own label right after finishing a Fashion Design course from Pearl Academy, Delhi, in 2006. Her sparsely, brightly lit pale yellow basement studio is nestled in the bustling industrial Sector-2, few steps away from Sector 15 Metro Station in Noida.

Glad to have met her since she is celebrating a decade in fashion, this year. On viewing her crafty, experimental body of work one understands her statement of liking to deconstruct and reconstruct a material, bettter. Proclaiming to be known for her signature pieces, last season’s steel wire collection did well commercially.

This year too she has continued with it, wherein, hair-thin metallic yarns are painstakingly sewn together to form a metal wire sculpted dress possibly for Greek goddess Athena herself. It is 100% bedazzling super flexible metal couture.

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My colonial hangover

As promised, through the month I am going talk shop about niche brands that one needs to pick up during their summer travels. The caveat here is for clients who like ubiquitous high-street and global luxury brands …….less is more!

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Indian jungles re-fashioned with Bengali Sholapith craft

In high summer, Edward Abbey‘s excerpt from Postcards from Ed: Dispatches and Salvos from an American Iconoclast “The weather here is windy, balmy, sometimes wet. Desert springtime, with flowers popping up all over the place, trees leafing out, streams gushing down from the mountains. Great time of year for hiking, camping, exploring, sleeping under the new moon and the old stars ” reminded the fashion aficionado in me of a subtle play with opaque and translucent fabrics. Herein, Sahil Kochhar‘s Chanderi and Organza in pristine ivory, champagne rose and cashmere blue have scalloped hems. Ethereally ornamented with silk floss embroidery they are neatly finished with a serrated edging; making way for an apparition to come alive.

His previous two seasons easily managed to transport one from the Bugyals of Uttarakhand to the exotic Jungles of India with a signature technique Shola pith craft from West Bengal  – 3D applique work.

Graduated from National Institute of Fashion Technology, New Delhi in 2006 he won the Most Creative Collection Award and the Best Academic Performance for the program, too. Thereafter at Rohit Bal‘s he assisted in designing for about 6 years. Eventually in 2013  he launched his own namesake label. Two years later, in 2015, was encouraged on receiving the Grazia Young Fashion AwardElle Graduate Award and nominated by Stardust Awards for the Best Costume Design category. This winning spree continued when the talent moved a notch higher in 2016, nominated from India for the regional round of the International Woolmark Prize 2016.

Acknowledged by the Indian fashion industry beginning this year, he was announced the winner of the AZA Fashion’s Next 2018 Business Program at the Amazon Fashion Week. It offers him the much needed mentorship in retail business for a year with immense exposure at a nascent stage of his career. Rewinding his last six years we’ve seen different appliques, fabrics, designs and thread embroideries being re-fashioned. So, I thought it best to ask Sahil few pertinent questions.

 

Escaping this summer with feminine digital prints and flirty hand-embroidery

Noticing closely I realized  how Sneha Arora a 33 yrs old Kolkata based designer was treading carefully on the middle path chosen between modernism and post-modernism. She derived pleasure from technological positivity and traditional expertise. Her fetish for both hand and powerloom textiles were cleverly juxtaposed with digital printing and hand-embroidery to avoid being too predictive. 

So we connected, as I wanted to know more about her clothing line and other things that mattered-

Her childhood memories: Was a studious kid. Had planned to sit for medical entrance, instead randomly took an entrance exam for NIFT and got through their Fashion Design program, Kolkata.

Her creative influences/memories: Through childhood she excitedly made cards on special occasions for both friends and family. Her elder sister is an interior designer.

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“Visual imagery is what I carried forward from Madura where I had designed tee shirts. Bougainvillea and Rhododendron are my favourite flowers. And the use of khadi is for its textured feel further aggrandized with thread and French Knot embroidery.”

– Sneha Arora

Continue reading “Escaping this summer with feminine digital prints and flirty hand-embroidery”

Empowerment….. an uplifting fashion

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Few weeks ago I received an email of Fayakun Design Studio‘s  latest collection Sufaid– true to its name the straight simple lines are constructed in pure white cotton from a particular loom in West Bengal, with hints of lime coloured cotton procured from Dastkaar Andhra which gives an ethereal look. With a quest for more apt clothing for this never-ending hot humid season, I eagerly took off to meet Padma Saldon and Aastha Vashisth at their studio where they proudly made me meet their skilled workers; which seemed like a page out of the latest ‘Fashion Revolution’ (an online campaign talking about the real creators behind the scenes, run by niche brands globally).

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Wear Good, Do Good and Feel Good

 

Sometimes you need to step outside, get some air, and remind yourself of who you are, and who you want to be…. so breathe easyyyyy!!!! Follow your normcore style of lounging around in tees, pants or leggings made of 100% natural modal (premium quality) or 100% organic cotton (as I work from home) if you deem it fit. Catchword phrases like ‘breathe you are alive’, ‘yoga is my contribution to peace’, ‘I’m full of love’ and ‘I know how to do headstand’ on Yes Oui Care organic clothing drew the spiritually inclined and conscientious side of ‘me’.

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